My sister Alex and I traveled to Las Vegas this weekend to attend the Magic apparel market and it was beyond marvelous. We headed to Project and the Pool Tradeshow the first day to begin our fall and spring buying for the store. A common theme I saw over and over was pure 90’s style which I am OK with since I grew up then watching Clueless and Empire Records and to me that is the epitome of my style. It is a good blend of girly as well as not giving a crap at the same time. Fashion is all about balance, at least that is my philosophy. One of the first booths we walked into was the Jeffrey Campbell booth. I can’t tell you how much I die every time I go in there. There are racks lining the booth filled with shoes and three huge tables piled high with the latest Jeffrey Campbell styles. My sister took a picture of the booth and got reprimanded by Jeffrey himself. However, as an apology we bought 7 styles of Jeffrey Campbell shoes for the store. The other highlight of the trip was witnessing the buyers from Nastygal and Solestruck (two widely popular online stores) buying the same things I was and even sneakily taking the clothing I pulled for my own collection. There’s my validation right there.
The second day we went to MAGIC. The brands there are a little bit less expensive but they fit a wider variety of people. To me the highlight of that show was the designer from The Classic telling me he was going to knock off the Wildfox sweater I was wearing for his next collection. That’s “fashion” for you I guess. With all of that said the clothing you will be seeing from us for fall and spring is going to be a bit on the edgy side but I also found cute staple dresses and separates for my everyday lady as well. Once again “Like” us on facebook to see all of the newest additions to our store and tell me what you think!
We have been receiving shipments left and right lately and so many things are on their way as well. Also, we are attending Atlanta Apparel Market Sunday so if you have any suggestions on new merch for the store email me at Houseofstella@gmail.com!! On a side note we will be closed Sunday June 10th for the apparel show sorry! I will be checking my email on the regular though and I want to know what you want to see! While you are thinking take a look at our new summer styles.
My first vacation since Christmas was the Magic Tradeshow in Las Vegas. This was hardly a vacation since we spent 3 entire days buying spring clothing for the store without many breaks. I do have to say though that this was a very successful trip. We purchased so many dresses and shoes that it even makes my head spin a little bit. Be sure to like us on facebook to check out the new styles as they should be coming in soon! While we were at market I had the pleasure of meeting Betsey Johnson and sitting right next to Jeffrey Campbell as I ordered my Spring JC Shoes. Seeing how hard they work and how good they were to the buyers made me realize why and how people become successful. Jeffrey Campbell even had his name tag backwards as to not cause a frenzy while he was writing orders. When I met Betsey she hugged me and told me she loved my dress (which is one we sell in the store BTW) and I lovingly asked her to choke me in our photo op and she lovingly did and here’s the result:
It’s not everyday that your famous designer friend asks you to visit his factory in LA but that is in fact what happened to me and my mom. His name is Richard Stark the founder of Chrome Hearts which is a successful jewelry line often featured in ELLE magazine. He and my mom grew up together in Utica, New York and have stayed in touch through the years. Anyways, if you think I’m bragging a little you will love this. We landed in LA, called Richard only to find out that he fell ill and was in the hospital. Though we were still, kindly, invited to the factory, we never got to meet with him. The next day we arrived at the Chrome Hearts Headquarters. The factory is composed of two warehouses with four different departments. There was the leather section which had every kind of leather and fur imaginable, the jewelry section (what they are famous for), the clothing section, and the furniture section. Though I could write all day about everything inside I won’t and also for that matter can’t. I was sworn to secrecy. All I can say is it was what my dreams look like and my mom and I both cried during our tour. If you look for the Chrome Hearts website you won’t find one. They are so low-key and successful that they do not need to brand themselves at all. I’ll probably be branding my store until the day I die. Some people have all the luck. Other than that we did the typical LA-y things like eating at the Ivy (duh), screaming at the sight of the Hollywood sign, and shopping on Melrose. On our way to the airport on our final day we decided to stop at a coffee shop in Santa Monica for one last moment of loveliness. We sit down and in comes Norm MacDonald (he got a muffin and the largest coke in a glass bottle that I had ever seen). Anyways, I’m gonna go out on a limb here and say that he may or may not have visited the Kush doctor beforehand. Just guessing. As quickly as he came in he left and that was the perfect end to our grand trip to LA.
At Chrome Hearts
So basically there’s a program on Planet Green called “The Fabulous Beekman Boys” about a couple who raise goats to make goat milk soap and cheese. Therefore, we had to have their products in our store, obviously. They live in upstate New York and we’ve recently visited their Sharon Springs store to pick up our soaps; plus, we have family there and they missed us. Above is a picture of me, Stacy, posing like an amateur gymnast in front of the store because if I’m forced to be in a picture, I’m doing it my way because I love gymnastics. Not really but…